17 July 2019
17th July 2019
Luxury slow fashion label, Laura Ironside, have launched a new ‘Lease’ service to reduce the environmental impact of their garments. The UK wide service hires out beautiful clothing to clients’ offering sustainable alternative to fast fashion.
At lauraironside.com you can order your clothes like at any online retailer, however with their new ‘Lease’ service, clients can rent garments for just as long as they need them. Renting clothes from Laura Ironside is a remedy for mass consumption that harms the planet. The ‘Lease’ service also lets customers wear luxury fashion for a fraction of the cost.
Director Laura Ironside said, “We’re aiming for more circular business models. We design clothes for a longer life span while reducing material use and carbon dioxide emissions. Garments are better made and longer wearing as a result. While everyone loves a wardrobe that is regularly updated, a new generation of customers are rethinking the definition of ownership and prefer to rent. With garment leasing you can update and curate your wardrobe ethically for less.”
Recent ‘Leasing’ customer Sara said, “Clothes like these should be living, not locked n a wardrobe. Leasing from Laura Ironside is a wonderful way to access sustainable luxury and it is a more personal way to dip your toe into fashion rental, which is a positive move for the planet.”
Laura Ironside is a slow fashion label based in Glasgow and manufacturing in London. They create beautiful garments, thoughtfully, and to a high standard through sensitive and sustainable manufacturing.
For more information, visit their website here.