Undisturbed is rethinking bathroom homewares. Founded by Jacqueline Bruce in 2018, Undisturbed will use good design and good material choices to create beautiful and functional products for bathrooms. Their story begins in the shower, challenging the poor design and function of shower curtains and shower screens and the use of wasteful and harmful materials like plastic and toughened glass.

They will help restore the balance in nature and create a better world for us all. Their dream is to be Cradle to Cradle certified, with grass covered buildings, generating their own power, with the healthiest and happiest colleagues.

Their mission is to be the most thoughtful organisation in the world, giving back to people and planet and contributing positively to the communities in which we operate.

Good design and good materials

With each decision they make, Undisturbed will be driven by good design and good material choices. The circular design of their products will ensure what they put into the world is designed to last and will work with nature and our environment. This means their products will be made for repair, reuse, repurposing, remanufacturing or, at the final stage, recycling. All within a closed loop cycle where they take responsibility for what happens next. They also have plans in place to ensure their packaging is not just zero waste but will offer customers something useful for their wellbeing.

'Waste' as a resource

They don’t like the word ‘waste’ at Undisturbed. In nature nothing is wasted and this is what they will continually strive for. For Undisturbed, ‘waste’ = ‘resource’. As one of the first products in their range will incorporate a blind style mechanism, they will utilise unwanted roller blind tubes, diverting this valuable metal from landfill. Material choices and future product development will seek to utilise sustainable natural or new materials made from ‘waste’.

Circular Business Model

Undisturbed’s circular business model would introduce a Product as a Service model and an incentivised returns model. Their customers will be rewarded for sending their products back to them. This takes the pressure off customers when they no longer want or need a product as it makes it Undisturbed’s responsibility to manage the materials and resources, bringing them back into the business.

<< A sample print of a new kind of shower curtain from Undisturbed. 

Want to know more?


Visit the Undisturbed website at here

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