Reducing the environmental impact
We operate a circular business model within the fashion industry – one of the most resource-intensive industries in the world. We purchase garments and accessories with high longevity, robust maintainability, resource efficiency, recyclability and good ethics all in mind.
By providing an outfit rental service, we ensure garments are used for as long as possible, through good care, repair, refurbishment and rental among multiple consumers over a long period of time.
Once garments get unsuitable for further rentals, they become second-hand goods to be sold worldwide, or they are shredded and turned into secondary raw materials. Even the dust produced from this shredding process is pressed into briquettes and is later used in the cardboard industry.